• 9871-748-187
  • nehapanchal1999@icloud.com
  • Shahdara Delhi

My Skills & Expertise

A detailed overview of my technical and creative capabilities in digital marketing.
I focus on strategies that combine data, creativity, and technology to achieve measurable business growth.

Digital Marketing Strategy

Develop result-oriented marketing plans aligned with business goals. Identify target audience and choose the right digital channels for engagement. Track performance metrics to refine campaigns and maximize ROI.

Search Engine Optimization (SEO)

Optimize websites to improve visibility and ranking on Google search results. Conduct keyword research and implement on-page & off-page strategies. Monitor performance using Google Analytics and Search Console.

Social Media Marketing

Develop and execute social media strategies for brand awareness and engagement. Manage posts, campaigns, and analytics across platforms like Instagram, Facebook & LinkedIn. Create data-driven reports to measure audience reach and growth.

Google Ads / PPC Marketing

Create and manage high-performing ad campaigns on Google Search and Display networks. Optimize keywords, ad copy, and bidding strategy to maximize ROI. Track conversions and performance metrics for continuous campaign improvement.

Analytics & Reporting

Monitor campaign data and website performance using Google Analytics. Prepare reports highlighting KPIs and growth metrics. Provide actionable insights to improve digital performance.

Website Optimization

Build and optimize websites for speed, SEO, and user experience. Manage plugins, themes, and on-page SEO structure. Ensure mobile-friendly and conversion-focused design.

Video / YouTube Marketing

Plan and optimize video content to increase visibility and engagement on YouTube. Write SEO-friendly titles, descriptions, and tags for better ranking. Analyze audience insights and performance to refine video strategy.

E-commerce Marketing

Drive sales through product-based SEO and performance campaigns. Manage promotions and track conversions using analytics. Enhance customer experience through optimized product pages.

Performance Marketing & Analytics

Skilled in planning and managing ad campaigns that focus on conversions and reach. Experienced with keyword research, ad copywriting, and interpreting campaign insights to enhance performance.

Content & Design Skills

Content Marketing

Blog writing, captions, and content calendar creation, Keyword-integrated copywriting, Storytelling aligned with brand identity

Creative Design

Social media post design using Canva, Ad banners and thumbnails, Consistent branding and visual aesthetics

Email & Communication

Campaign creation and tracking via Mailchimp, Writing newsletters and promotional content, Lead nurturing through segmented campaigns

Tools & Platforms

📊Digital Marketing Strategy

  • Google Analytics
  • Google Trends
  • SEMrush
  • SimilarWeb
  • Trello
  • Notion

🔍Search Engine Optimization (SEO)

  • Google Search
  • Console
  • Ahrefs
  • SEMrush
  • Moz
  • Ubersuggest
  • Screaming Frog

💰 Google Ads / PPC Marketing

  • Google Ads
  • Google Keyword Planner
  • Meta Ads Manager
  • Google Tag Manager
  • Optmyzr

📱 Social Media Marketing

  • Meta Business Suite
  • Hootsuite
  • Buffer Later
  • Canva
  • Instagram Insights
  • LinkedIn Analytics

📝 Content Marketing

  • Grammarly

  • SurferSEO

  • Frase.io

  • Google Docs

  • Canva

  • BuzzSumo

✉️ Email Marketing

  • Mailchimp

  • Sendinblue

  • HubSpot

  • ConvertKit

  • MailerLite

📊 Analytics & Reporting

  • Google Analytics

  • Data Studio (Looker Studio)

  • Microsoft Excel

  • HubSpot Dashboard

  • Facebook Insights

🎯 Brand Strategy & Identity

  • Canva
  • Adobe Illustrator Figma
  • Brandfolder
  • Pinterest

🎨 Creative Design (Canva / Ads)

  • Canva,
  • Adobe Photoshop
  • Adobe Illustrator
  • Figma
  • CapCut

🌐 Website Optimization (WordPress)

  • WordPress
  • Yoast SEO
  • Rank Math
  • Elementor
  • Google PageSpeed Insights
  • GTmetrix

🎥 Video / YouTube Marketing

  • YouTube Studio

  • TubeBuddy

  • VidIQ

  • Canva

  • CapCut

  • Premiere Pro

🤝 Influencer / Campaign Marketing

  • Upfluence

  • HypeAuditor

  • Instagram Creator Studio

  • BuzzSumo

  • Notion

🛒 E-commerce Marketing

  • shopify
  • WooCommerce
  • Google Merchant Center
  • Meta Ads
  • Klaviyo
  • SEMrush

📈 Performance Marketing

  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Looker Studio
  • Hotjar
  • PixelMe

📥 Lead Generation

  • Google Forms
  • HubSpot CRM
  • LinkedIn Ads
  • ActiveCampaign
  • Unbounce
  • Zapier

Soft Skills & Professional Qualities

Beyond technical expertise, I bring strong communication, adaptability, and analytical thinking to every project.

Skills:

  • Team collaboration

  • Time management

  • Data interpretation

  • Creativity and attention to detail

  • Problem-solving attitude

Interested in discussing how my skills can help your brand grow?

Contact Me
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PPC Campaign Strategy & Optimization for UpTechInfo

📘 Project Overview:

Designed and executed a comprehensive PPC strategy for UpTechInfo to increase qualified website leads and reduce wasted ad spend. The campaign targeted high-intent B2B keywords using Google Ads and remarketing across display networks.

⚙️ Challenges:

  • High CPC with low conversion efficiency.

  • Broad keyword targeting leading to irrelevant traffic.

  • No proper conversion tracking setup.

  • Weak ad copy and low Quality Score (average 4/10).

🧭 Solutions & Execution:

1. Keyword Optimization:

  • Conducted in-depth keyword research using Google Keyword Planner and SEMrush.

  • Focused on long-tail, intent-based keywords to capture qualified leads.

  • Added negative keywords to eliminate irrelevant clicks.

2. Ad Copy & Creative Revamp:

  • Wrote new, benefit-driven ad copies with stronger CTAs (e.g., “Get a Free Demo”, “Request a Quote”).

  • Tested multiple headlines and descriptions using A/B testing.

  • Designed responsive display creatives using Canva and Figma.

3. Campaign Structuring:

  • Segmented campaigns by service category and target audience.

  • Created separate ad groups for branded, competitor, and generic keywords.

4. Conversion Tracking & Analytics:

  • Implemented conversion tracking via Google Tag Manager and Analytics.

  • Set up event tracking for forms, clicks, and CTA buttons.

5. Continuous Optimization:

  • Adjusted bids and schedules based on performance data.

  • Paused underperforming keywords and boosted high-converting ones.

  • Refined landing page UX and copy to align with ad messages.

📈 Results:

  • 38% increase in conversion rate within 6 weeks.

  • 25% reduction in CPC through smarter bidding and targeting.

  • Quality Score improved from 4/10 to 8/10.

  • CTR rose by 42%, improving ad visibility and performance.

  • Achieved a 1.8x ROI within the first 2 months of campaign optimization.

🛠️ Tools Used:

  • Google Ads

  • Google Tag Manager

  • Google Analytics

  • SEMrush

  • Canva / Figma

📍 Role & Contribution:

  • Developed the PPC campaign structure and ad copy strategy.

  • Managed budget allocation and bid optimization.

  • Coordinated with the design team for creatives and landing pages.

  • Analyzed performance metrics and prepared weekly reports for stakeholders.

✨ Key Takeaway:

A data-driven PPC strategy can significantly improve lead quality and reduce ad spend when campaigns are continuously monitored, optimized, and aligned with business goals.

Content Marketing for uptechinfo

Project Overview:

I developed and executed a comprehensive content marketing strategy for UpTechInfo, a tech education platform, with the goal of improving brand visibility, driving organic traffic, and generating quality leads. The focus was on creating value-driven content that positioned the brand as an authority in the tech education niche while aligning with SEO and business objectives.

Challenges:

  • Blog traffic and engagement rates were low despite regular posting.

  • The content lacked a structured keyword strategy and strong CTAs.

  • Difficulty in converting organic visitors into leads or inquiries.

Strategy & Execution:

To address these gaps, I implemented a data-driven, SEO-focused content strategy that combined storytelling with analytics.

1. Content Audit & Keyword Mapping

  • Analyzed existing blog performance using Google Analytics and SEMrush.

  • Identified high-search-volume keywords and mapped them to new blog topics.

  • Defined content pillars around “Tech Trends,” “Learning Tools,” and “Career Growth.”

2. Content Creation & Optimization

  • Wrote and optimized blogs, guides, and resource pages focused on user intent.

  • Used SEO best practices—compelling titles, structured headings, internal linking, and optimized meta tags.

  • Integrated clear CTAs (Call-to-Actions) to encourage course inquiries and newsletter signups.

3. Content Distribution & Promotion

  • Shared published content on social media platforms (LinkedIn, Instagram, and Facebook) with engaging captions and visuals.

  • Collaborated with micro-influencers and tech communities to amplify reach.

  • Repurposed blogs into short video scripts and carousels to enhance engagement.

4. Performance Tracking & Refinement

  • Tracked performance weekly through Google Analytics (traffic, engagement, conversions).

  • Continuously refined topics and tone based on performance data.

  • A/B tested CTAs and content formats to maximize engagement.

Results Achieved:

  • 📈 40% increase in qualified leads within 3 months.

  • 🚀 Organic traffic grew by 55%, driven by keyword-optimized blog posts.

  • 💬 Engagement rate improved by 48% across social platforms.

  • 🏆 15+ target keywords ranked on Google’s first page, driving consistent inbound traffic.

  • ✉️ Conversion rate from blog to inquiry form increased by 30%.

Key Tools & Technologies Used:

  • WordPress – for content management and blog publishing.

  • SEMrush & Google Analytics – for keyword tracking and performance insights.

  • Grammarly & Hemingway – for content quality and readability enhancement.

  • Canva & Notion – for content planning and social visuals.

Key Takeaway:

This project strengthened my expertise in content strategy, SEO-driven storytelling, and lead-focused marketing. By combining analytics with creativity, I transformed UpTechInfo’s blog into a sustainable inbound marketing engine that continuously attracts and converts its target audience.

Local SEO Enhancement – UpTechInfo

Project Overview:
UpTechInfo, a growing tech service provider, was struggling to capture local search visibility despite relevant offerings. The business had minimal presence in Google Maps, low engagement from local audiences, and inconsistent online citations. The goal of this project was to improve local search rankings, increase customer inquiries from nearby regions, and enhance overall digital credibility.

Challenges:

  1. Low Google Business Profile visibility: The GMB listing was incomplete, with outdated information and minimal reviews.

  2. Inconsistent NAP (Name, Address, Phone): Listings across online directories were inconsistent, confusing search engines and users.

  3. Weak local backlinks and citations: Few authoritative local mentions existed, limiting local SEO strength.

  4. Limited local engagement: Minimal user reviews and low map interactions led to poor trust signals.

Solutions & Execution:

1️⃣ Google Business Profile Optimization

  • Claimed and verified UpTechInfo’s GMB profile.

  • Updated all essential information: business name, address, phone, website, business hours, and service categories.

  • Added high-quality images of office, team, and service highlights.

  • Created weekly posts about services, offers, and updates to keep the profile active.

  • Implemented Q&A sections to address common customer queries.

2️⃣ Citation Management & Local Directory Optimization

  • Conducted a citation audit to find inconsistencies across directories.

  • Standardized NAP across major platforms: JustDial, Sulekha, IndiaMart, Yelp, and industry-specific directories.

  • Submitted new listings to high-authority local directories with accurate business details.

3️⃣ Review Generation & Management

  • Encouraged satisfied clients to leave reviews on Google and other platforms.

  • Responded professionally to all reviews, highlighting solutions and engagement.

  • Set up a review tracking system to monitor sentiment and follow-up opportunities.

4️⃣ Local Keyword Research & On-Page Optimization

  • Researched location-specific keywords (e.g., “Tech services in [City]”, “Best IT solutions near me”).

  • Optimized website landing pages for local SEO, including title tags, meta descriptions, H1s, and localized content.

  • Added schema markup for local business to enhance rich snippets in search results.

5️⃣ Backlinks & Local Content Strategy

  • Created high-quality, locally relevant content for the blog, such as city-specific service guides.

  • Reached out to local partners, blogs, and news websites for backlinks.

  • Implemented internal linking strategy to support local landing pages.

Results:

  • 50% increase in local search visibility within 3 months.

  • Improved Google Maps ranking: appeared in top 3 for multiple location-based searches.

  • Increased customer inquiries and footfall from local audience by 35%.

  • Boosted review rating from 3.5 to 4.6, with 40+ authentic reviews.

  • Enhanced overall trust signals for Google and other search engines, leading to improved domain authority locally.

Tools & Platforms Used:

  • Google Business Profile (GMB)

  • Moz Local & BrightLocal (citation tracking & management)

  • Google Analytics & Search Console (traffic & performance monitoring)

  • Screaming Frog (technical SEO audit)

  • Canva / Photoshop (visual content for GMB posts)

Key Takeaways:

  • Consistent NAP and GMB activity are critical for local rankings.

  • Reviews and engagement are strong trust signals for both users and search engines.

  • Localized content and backlinks significantly enhance visibility in competitive city-specific searches.

  • Regular monitoring and updates are essential to maintain long-term results.

Website Design & Optimization – UpTechInfo

Project Overview:
Led the complete redesign and optimization of UpTechInfo’s website to improve user experience, performance, and conversion rates. The project focused on delivering a modern, responsive, and SEO-friendly website that aligns with business goals and enhances digital presence.

Challenges:

  • The existing website had an outdated design, making navigation difficult and reducing user engagement.

  • Slow page load times affected search engine rankings and user retention.

  • Low conversion rates on key pages, such as contact forms and service landing pages.

  • Inconsistent branding across web pages, which impacted professional perception.

Solutions & Execution:

1. Discovery & Planning:

  • Conducted a detailed audit of the existing website, including design, UX, and technical SEO.

  • Defined project goals: improved UX, faster load times, mobile responsiveness, and higher conversions.

  • Created a sitemap and wireframes for each page to ensure logical structure and navigation.

2. Design & User Experience (UX/UI):

  • Designed a clean, modern interface using Elementor, aligning with UpTechInfo’s branding.

  • Implemented a mobile-first responsive design for smooth navigation across devices.

  • Focused on intuitive navigation and clear CTA placement to guide users toward conversion points.

  • Selected typography, color schemes, and visual elements that reflected a professional and tech-savvy brand image.

3. Performance Optimization:

  • Optimized images using compression tools without quality loss.

  • Implemented caching and minified CSS/JS for faster load times.

  • Conducted core web vitals optimization to improve metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).

4. Conversion Rate Optimization (CRO):

  • Redesigned landing pages with prominent CTAs and clean layouts.

  • Added trust elements such as client logos, testimonials, and certifications.

  • Improved form placements and reduced unnecessary fields for higher submissions.

5. SEO & Technical Enhancements:

  • Structured headings (H1, H2, H3) for better on-page SEO.

  • Added meta tags, alt tags, and schema markup for enhanced search visibility.

  • Ensured proper internal linking and optimized URL structure.

  • Integrated Google Analytics & Search Console to track performance metrics.

Results:

  • 30% reduction in bounce rate, indicating better user engagement.

  • 25% increase in form submissions and conversions within 3 months of launch.

  • Improved page load speed by 50%, achieving Google PageSpeed score above 90 on desktop and mobile.

  • Enhanced user satisfaction and feedback, with multiple positive responses from clients on improved UX.

  • Search engine rankings improved for key service pages, contributing to higher organic traffic.

Tools & Technologies Used:

  • WordPress & Elementor Pro – for website design and responsive layouts

  • Figma – for wireframing and UI/UX design

  • Google PageSpeed Insights – for performance optimization

  • Yoast SEO / RankMath – for on-page SEO

  • Google Analytics & Search Console – for monitoring traffic and conversions

Summary Statement:
This project successfully transformed UpTechInfo’s online presence into a high-performing, visually appealing, and conversion-optimized website, combining modern design principles with technical excellence to achieve measurable business results.

Social Media Management for Shanti Creation

Project Overview:
Shanti Creation, a lifestyle and home décor brand, sought to expand its digital presence and strengthen brand recognition across social media platforms. The project involved developing a comprehensive social media management strategy that combined content creation, audience engagement, and analytics-driven optimization. The goal was to drive engagement, increase followers, and convert social media activity into tangible leads and sales.

Challenges:

  • Inconsistent branding and post scheduling, leading to low engagement.

  • Limited organic reach due to poor optimization of platform algorithms.

  • Difficulty in identifying and targeting the ideal audience segments.

  • Need to create high-quality, visually appealing content that aligns with brand identity.

  • Measuring ROI and tracking performance across multiple social media platforms.

Solutions & Execution:

  1. Social Media Audit & Strategy Development:

    • Conducted a full audit of existing social media profiles.

    • Identified gaps in content strategy, posting frequency, and audience engagement.

    • Developed a content calendar aligned with marketing campaigns, festivals, and product launches.

  2. Content Creation & Branding:

    • Designed visually appealing graphics, carousels, and short-form videos for Instagram and Facebook.

    • Implemented consistent brand colors, typography, and tone across all posts.

    • Curated user-generated content and testimonials to boost credibility.

  3. Audience Targeting & Engagement:

    • Defined target audience segments using platform insights and demographics.

    • Ran community engagement campaigns including polls, contests, and interactive stories.

    • Responded to comments and messages promptly to enhance user experience.

  4. Analytics & Optimization:

    • Tracked engagement rates, post reach, impressions, and follower growth.

    • Adjusted posting times and content types based on analytics to maximize reach.

    • A/B tested ad creatives to improve CTR and conversion on campaigns.

Results:

  • 60% increase in engagement rate across Instagram and Facebook within 3 months.

  • 35% growth in follower base through organic and targeted strategies.

  • Posts consistently reached 3–5k users per week, increasing brand awareness.

  • Boosted website traffic from social media by 25% via optimized CTAs.

  • Improved lead inquiries from social media campaigns by 30%, contributing to sales growth.

  • Established Shanti Creation as a recognizable brand in the home décor digital space.

Tools Used:

  • Canva & Adobe Express: For graphics and visuals

  • Meta Business Suite / Facebook Ads Manager: For scheduling and campaigns

  • Buffer / Hootsuite: For content scheduling and performance tracking

  • Google Analytics: To track traffic from social campaigns

  • Instagram & Facebook Insights: For engagement and audience analysis

SEO Optimization for UpTechInfo

Project Overview:

UpTechInfo, a tech services platform, had limited online visibility despite offering competitive solutions. The goal was to increase organic traffic, improve keyword rankings, and boost domain authority while maintaining a seamless user experience.

I led a comprehensive SEO strategy including technical, on-page, and off-page optimization, focusing on measurable results aligned with business goals.

Challenges:

  1. Low Organic Visibility: Existing website had minimal organic traffic, ranking below competitors for high-volume keywords.

  2. Technical Issues: Slow page load, broken links, and missing metadata affected crawlability and UX.

  3. Content Gaps: Limited keyword-rich content and poor internal linking structure reduced search engine relevance.

  4. Backlink Deficiency: Weak off-page authority due to lack of high-quality backlinks.

Solutions & Execution:

1. Technical SEO Audit & Optimization

  • Conducted a full website audit using Screaming Frog, SEMrush, and Google Search Console.

  • Fixed broken links, optimized page load speed (reduced average load from 6s → 2.3s).

  • Implemented structured data (Schema) for rich snippets.

  • Optimized robots.txt and sitemap for better crawlability.

2. Keyword Research & Content Strategy

  • Conducted competitor keyword analysis and identified high-intent target keywords.

  • Created keyword mapping to align existing and new content with strategic goals.

  • Optimized meta titles, descriptions, headers, and image alt tags across 30+ pages.

3. On-Page SEO Implementation

  • Improved internal linking structure to boost page authority flow.

  • Optimized landing pages for target keywords without compromising readability.

  • Enhanced UX signals (clear CTAs, responsive design, structured content).

4. Off-Page SEO & Link Building

  • Developed white-hat backlink strategy: guest posting, business citations, and niche directories.

  • Built relationships with tech blogs to acquire high-authority backlinks.

  • Monitored backlink profile using Ahrefs and disavowed toxic links.

5. Performance Monitoring & Iteration

  • Tracked key KPIs: organic traffic, keyword rankings, click-through rates, and conversions.

  • Weekly reports using Google Analytics and SEMrush.

  • Tweaked content and on-page optimization based on performance data.

Results Achieved:

  • 45% increase in organic traffic within 3 months.

  • Top 5 rankings achieved for 10+ competitive keywords in the tech niche.

  • Domain Authority increased from 22 → 34.

  • Improved average session duration by 28%, indicating better engagement.

  • Bounce rate decreased by 15% due to enhanced UX and faster load speed.

Tools & Technologies Used:

  • SEO Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console

  • Analytics & Reporting: Google Analytics, Google Data Studio

  • Website Platform: WordPress

  • Other Tools: PageSpeed Insights, GTmetrix, Schema.org

Key Takeaways:

  • Strategic keyword targeting + technical SEO = measurable organic growth.

  • Continuous monitoring and iterative improvements are essential for sustainable SEO success.

  • Combining on-page, off-page, and technical SEO delivers maximum ROI.